How to Start a Website for Business – Why Now?

The worldwide commerce model is rapidly evolving to a new model where business transactions are conducted on the Internet, rather than on physical locations. This is especially true for Retail Sales. Global eCommerce retail sales are expected to reach $4.9 trillion by 2021 and account for 17.5% of the total global retail sales [1].

This explosive growth is fueled by an expanding world economy, and technology advances, which now enable more individuals to connect to the Internet. Furthermore, new wireless platforms for mobile phones have significantly improved mobile phone connectivity to the Internet.

This unprecedented opportunity allows Individuals and Small Companies to compete on equal footing with large and established Companies, at a minimal investment, by starting a Business Website. But a great opportunity also presents risks. In this article we will discuss several ways to safely start a successful Website Business.

Steps in Creating a Successful Business Website

The first step is critical in determining whether your website will be a financial success.

Step 1 – Choose your market carefully

In 2018 there were approximately 1.7 billion websites worldwide. The number of website pages that are indexed, and therefore searched, by Google is approximately 60 trillion. Furthermore, only 1 of 3000 pages published on the Internet are indexed by Google.[2]

These huge numbers tell us that we should not attempt to create a website centered on a very common or general subject. We will not be found by visitors searching for a generic product or keyword. Our only traffic will be from our ads. We will get paid traffic but not free or organic traffic.

We should focus on a very small sliver of the market, or micro niche, for which there is little competition.

Step 2 – Select a micro niche

At this stage there are two viable approaches.

A – BASED ON YOUR EXPERT KNOWLEDGE OF A SPECIFIC MARKET

Select a market or product that you know very well, or are an expert in this market, and narrow it down to a small and targeted audience. This is a long term approach. You develop a following in your area of expertise and gradually grow your audience to a size that allows you to recommend your own product or other manufacturer’s product. Because you are seen as an expert your recommendation will be followed by many. At this point you can earn a Sales Affiliate commission from the Manufacturer you are recommending. To generate sales as an Affiliate is the fastest way to start earning money without having to deal with the expense and time demand of selling and shipping your own product.

For example, let’s assume that your interest is cooking. You need to narrow down this broad category. This is how you do it.

We will use Jaaxy to research this market. When you research keywords in Jaaxy you will see 5 measures of keyword quality.

Avg. – Average number of searches in Google for the exact keyword.

Traffic – Probable number of visits to your website if you achieve first page ranking in the search engines

QSR – Quoted Search Results. The number of competing websites ranked in Google for this exact keyword.

KQI – Keyword Quality Indicator

SEO – A combined score based on traffic and competition .1-100. The higher the number the higher the probability of achieving first page ranking.

As a general rule we want to build our website around a keyword that has a QSR lower than 100,traffic of at least 20 and an SEO of at least 90 . (If QSR is very low we can accept lower traffic )

The following screen shot shows what you will see when you search for the keyword “cooking”

We can see that “cooking” is searched very frequently. However, it has 201 competing websites so the probability of a new website reaching first page in searches is very low. This is confirmed by the low SEO rating.

But looking down the page we can see that two longer keywords may have possibilities since they have better numbers.

– cooking knife sets

– low fat cooking

At this point it is a personal choice. Cooking knife sets appears to be the best choice and that is what I would choose. Nevertheless, if you are more interested in the art of cooking, and that is where your expertise resides, you may think that choosing hardware such as cooking knife sets does not excite you. If that is the case you may want to look further and examine “low fat cooking”. However, low fat cooking is still too general, it has 162 competing websites. So we search again in Jaaxy, this time for “low fat cooking”. We will see the following screen shot.

We can see that “vegan low fat cooking” is a keyword with only 23 competing websites and a SEO ranking of 100. Another possibility is ” low fat crock pot recipes”. This choice has more traffic but more competitors. Actually “low fat cooking recipes” could also be a good choice. It is your decision. You should choose the option that you are more comfortable with, and that will allow you to write the most content and therefore build your reputation as an expert in the field. Good Luck!

B – SELECT A KEYWORD FOR A PRODUCT THAT PEOPLE ARE BUYING NOW

This is a short term approach since people’s buying trends are constantly changing. Wealthy Affiliate has a new platform that finds Affiliate Programs for your products. A feature of this platform is that it also shows popular keywords, which is an indication of what people are buying now. The next screen shot shows this platform

 

 

We had assumed earlier that we were interested in cooking. We can see on the above screen shot that “kitchen” is a popular keyword. So this keyword relates to our interest in cooking. So our next step will be to go back to Jaaxy and see what we can find when we search for “kitchen”.

Once again we see that “kitchen” is too broad a keyword with too many competitors and a very low SEO ranking. But looking down the list we find “knife sets for the kitchen” with only 19 competitors and a very high SEO ranking of 98. So promoting kitchen knives would be a good idea. Furthermore, if we join Wealthy Affiliate (for free) we can find in the Affiliate Program Platform kitchen knife manufacturers that would pay us a Sales Affiliate commission if we promote their product.

In summary combining findings in A and B, I would recommend that we start a website writing about low fat cooking and within that website we also promote a specific brand of ” kitchen Knives”.

Step 3 – Learn Affiliate Sales and Marketing

We have seen how to select a micro niche for your Business Website. But this is just the beginning. There is much more to learn before you can achieve financial success. The next milestones are:

– Building a Website

– Writing Content for your Website

– Create an Audience

– Drive Traffic to your Website

– Mastering Social Engagement

– Monetize your Website

– Build an E-Mail List of Visitors to your Website.

– Learn Paid Advertising

Each of these milestones require in-depth knowledge of the subject. As an example, for the first milestone ” Building a Website” you need to have knowledge of many factors such as:

– How to select and register a suitable domain name

– Why you should select a Theme from WordPress.( A Theme defines the appearance and layout of the Website)

– Can pages be created without knowledge of coding or HTML language?

– Select a hosting platform that will include security features.

Similarly, all other milestones will require specialized knowledge. You may learn some subjects from a variety of sites online or on YouTube. But most of the training offered online is by individual entrepreneurs, like yourself, that will sell you their “secret formula” for success. I recommend a safer approach. Get comprehensive training from an Industry Leader in Internet Marketing and Affiliate Sales.

I recommend Wealthy Affiliate.

Wealthy Affiliate Platform

Wealthy Affiliate is a leader in Internet Marketing Training with approximately 1,400,000 members in 193 countries. They have been in business for 14 years. It is a training platform but there is much more offered by Wealthy Affiliate.

I can not describe everything that is available to a member, even to one with a free membership. The following screen shots show some of the training courses and tools offered.

ONLINE ENTREPRENEUR CERTIFICATION

TOOLS INCLUDED

ADVANCED TRAINING

JAAXY RESEARCH

Cost of Membership

You can start for free with the Starter Membership. Explore what is being offered and decide for yourself if this is for you. However, I believe that you will soon want to become a Premium Member at $49.00/ month or for a one time $359.00 annual payment. This price is a bargain since your premium membership includes the hosting of up to 50 websites. And please note there are no up sales of any kind. This cost is for everything !

The following is a comparison chart showing what is available in each option.

My recommendation is that you sign up for the free starter membership and decide for yourself if this program is of value to you. If you sign up here, at my affiliate link, I will be notified of the referral and as a special bonus I will personally assist you to get started. Look forward to meeting you inside the Wealthy Affiliate community.

 

References

[1] https://beeketing.com/blog/future-ecommerce-2019/

[2] https://www.internetlivestats.com/google-search-statistics

Carlos

carlos@mymonetaryfreedom.com